Winova Land is a forward-thinking property development company based in Penang, Malaysia, dedicated to creating modern, thoughtfully designed homes that elevate the lifestyles of contemporary, multi-generational families. Leveraging extensive industry expertise gained through years of delivering high-quality residential projects for leading national developers, Winova Land now steps forward independently to redefine modern living.
Centrohill Development Sdn Bhd is a dynamic and forward-thinking property development company based in Butterworth, Penang. Since its establishment in 2004, the company has delivered well-designed, strategically located residential projects that meet modern lifestyle needs while offering lasting value.
Known for quality and reliability, Centrohill has completed notable developments like CentroView, De Centro, and Centro Residence. These projects feature practical layouts, contemporary design, and modern amenities such as landscaped gardens, gyms, multi-purpose halls, and secure environments—creating comfortable homes that residents appreciate.
Ucita Sdn Bhd is a G7-certified construction company headquartered in George Town, Penang. Since 1997, Ucita has delivered residential, commercial, industrial, and infrastructure projects across Malaysia with a strong focus on quality, professionalism, and on-time delivery.
With over 25 years of experience, Ucita has consistently demonstrated excellence in workmanship, highlighted by its impressive QLASSIC score of 87 marks. The company has built lasting partnerships with major developers like IJM Land, Paramount Property, and DNP Land.
Ucita enjoys long-standing relationships with prominent developers such as IJM Land, Paramount Property, and DNP Land. Notably, in 2024, Ucita was honoured with the Best Contractors Award under the IJM Excellence Awards.
YC Ventures Sdn. Bhd. is a building construction enterprise based in Malaysia, established on 17 April 1989. They have 20 completed construction projects across Malaysia of various sizes and scales, created on a policy of transparency, accountability, professionalism and quality excellence.
Our Story
Building Your Vision
Winova Land is built on decades of construction excellence with a bold vision — to redefine building construction standards in 2025 and beyond through quality, innovation, and trust. Based in Penang, Malaysia, we combine our past experiences in construction with a bold, modern vision for sustainable property development.
Our journey began with Centrohill, reimagined to drive a renewed ambition to excel in property development. Backed by Ucita, our parent company with a long-standing reputation in construction excellence, we unite experience, design thinking, and technical precision to shape projects for young families, multi-generational households, and discerning homeowners.
Every project shapes the community, elevates everyday living, and delivers properties where lasting memories are made.
Our Mission
To build thoughtfully designed, future-ready home construction projects that bring modern, multi-generational families together.
Our Vision
To shape the future of community living in Malaysia and create enduring spaces where families of all generations can build lasting memories.
Our Values
Collective Strength
Synergy powers our progress. Through collaboration between teams and disciplines, we align talent and expertise to amplify impact and achieve shared success.
Intergrity
Winova Land started with a passion for quality property development and has grown into a trusted name in building construction.
Family-Centric Design
Every home we develop is crafted with families in mind, supporting comfort, connection, and the evolving needs of modern living.
Optimism Fuels Innovation
We see challenges as a spark for creativity. Bold ideas and positive thinking drive us to go beyond expectations and reimagine what’s possible.
What Sets Us Apart
Backed by decades of experience in specialised construction, our team combines technical precision, thoughtful design and a commitment to quality that families can trust in each of our property development projects.
Uncompromised Quality
Every detail, material, and finish reflects our commitment to craftsmanship and transparency.
Future-Ready Designs
Optimised layouts and sustainable development features tailored to evolving family lifestyles, including multi-generational living.
Innovative Thinking
We embrace smarter building practices and forward-thinking solutions that redefine what modern homes can be.
Our Team brings experience from past residential developments
Whitney Yeow Chong
Director, Winovaland
Whitney Yeow Chong is a dynamic architecture professional with 5 years of diverse experience across Melbourne, Kuala Lumpur, and Penang. As Director of Winova Land, Whitney brings a strong expertise in architecture and planning, having collaborated closely with various developers through all project stages—from schematic design to construction and completion. Educated at RMIT University in Melbourne, Whitney combines international insights with local knowledge to deliver thoughtfully designed, practical, and innovative developments. Her multidisciplinary background and hands-on approach enable her to effectively bridge design vision with project execution, ensuring excellence and seamless project delivery throughout.
Parker Tang
General Manager, Winova Land Sdn Bhd
Parker Tang is a seasoned property development professional with over 27 years of experience in Malaysia’s real estate industry. As General Manager of Winova Land Sdn Bhd, he directs the company’s strategic vision and oversees the planning and execution of integrated, value-driven developments across the country. He is especially recognised for his expertise in township development, particularly in Penang, where he has successfully delivered large-scale, sustainable projects that align with market needs, improve infrastructure, and enhance community living. Parker’s leadership blends strategic foresight with hands-on execution, ensuring projects are delivered on time, within budget, and to the highest standards of quality. Prior to joining Winova Land, Parker served for 6 years as Assistant General Manager at Wing Tai Malaysia Property Management Sdn Bhd, contributing significantly to several high-profile developments in Bukit Mertajam, Penang.